our people

Dr Dave Smith

Dr Dave Smith


Dave has held senior executive positions within Local Government for the past fifteen years, including seven as Chief Executive. As a well-recognised figure he has worked widely at a regional and national level in a number of key strategic public sector policy areas and set up the Key Cities group in 2014.


As a consultant, Dave can particularly add value in thought leadership, change modelling and implementation; reputation and influencing; economic development; devolution and new forms of public service delivery.


He has comprehensive strategic and operational understanding of Local Government and associated relationships with Central Government, Health and Private Sector partners. With excellent negotiation and mediation skills within local government and between local government, central government, public and private sectors he is actively involved at a senior level in the Devolution agenda, integration of services, and alternative forms of service delivery.



Deborah Lewin

Deborah Smith


Deborah is a well-regarded consultant with extensive experience across different sectors.


She established Promodo seventeen years ago and since then has delivered a wide range of strategic and day-to-day consultancy for local authorities and the private sector; working with government, media and think tanks.  As Corporate Affairs Director for Sunderland City Council she delivered a significantly improved profile and reputation for the council and the city with a step-change increase in positive media coverage and key national roles for the council leadership resulting in it becoming a high profile, well-regarded authority.


She also led a total transformation in the inward investment and place marketing of the city, including the development of the MAKE it Sunderland campaign.  As a consultant her work includes the review of council transformation activity and strategic advice on change and new approaches to service delivery.


Her particular 'expertise' is in:

  • Transformation and rethinking public services
  • Corporate and internal communications
  • Leadership brand, reputation and influencing
  • Public affairs and government relations
  • Inward investment and place marketing
  • Strategic and cultural change programmes
  • Community engagement and stakeholder communications


She is also an accomplished speech writer and an excellent crisis and issues management advisor.



Tanya Cyrille

Tanya Cyrille


Tanya is an experienced marketing and communications professional with a background in the community and voluntary sector. She has worked extensively with local community groups and charities, schools and youth programmes, learning disability and health.


Tanya has great interpersonal skills and can plan, organise and run a whole range of community engagement events, focus groups and stakeholder communications activities. She works at a local, regional and national level and is based in the south east.



Tanya Cyrille

Sam Meredith


Sam is an experienced marketing and communications professional with more than 20 years experience across a range of sectors, in particular the not-for-profit and public sector with a focus on behavioural change and people communications from strategy through to delivery.


Sam played a key role in transforming the internal communications whilst at Sunderland City Council to support the ongoing transformation programme and has the ability to engage stakeholders both internally and externally as part of the development and delivery of communications plans.


Sam is also a Fellow of the Chartered Institute of Marketing and plays an active role as a board member for the CIM North East region.


Specialist areas include employer branding, employee engagement, channel development and management, digital and change communications.



Tanya Cyrille

Steve Peel


Steve Peel brings experience from many civic and civil organisational transformation and improvement programmes, primarily involving innovation and the exploitation of new technology to address long standing challenges.


He has held senior roles in a number of the world's leading Business Services and Information Technology organisations over the last 20 years including EY, IBM and BT and has won numerous awards for innovation and best practise. He also worked in a major Metropolitan Council as Head of Service for Improvement and Best Value.


His areas of expertise are where the clients areas of interest involve technology, customer services, programme and project management, business process, organisational and cultural change, organisational strategy and visioning. He was an early champion of the need to embrace and embed the digital world in every aspect of everyday life and advocates a pragmatic approach to doing so.